Did you know for every 1 applicant you see in your inbox, there are 100+ potentially interested and qualified candidates who didn't make it through the application process?

The challenge is that over 80% of companies admit to using a job description as their job ad, which limits their online visibility and searchability. In some cases, descriptions are also scaring applicants away. It is true that job descriptions can help identify particular skills or abilities that are necessary for a position or describe the environmental pressures that apply to the position. The job description can also help an organization stay compliant based on certain legal standards.

However, a job description was never meant to be an actual job ad.

The primary goal of your job ad is to create a consistent flow of applicants. It should be written as a means to better explain why a job seeker should want to apply to your job versus what they are doing currently.

In a hyper-competitive talent market, you want to stand out from the crowd rather than blend in. This workshop is designed to educate attendees on the history of recruitment marketing from the newspaper days to the evolution of smart technology, which was designed to simplify the hiring process. Understanding this technology and the role everyone in the organization plays in this process is crucial to success.

In this workshop, those attending will have the opportunity to follow 6 fundamental steps, better understand search engine optimization principles and practices, and be armed with the right questions to help gather details from hiring managers to build a solid foundation for the job ad itself. Finally, they will learn how AI technologies like ChatGPT can help facilitate this process, making it that much easier to follow the right steps for success!